The ASEAN Guidelines And Action Plan . - Grow Asia Exchange

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Outcome Report30 – 31 July 2019Bangkok, ThailandThe ASEAN Guidelines and ActionPlan on Responsible Investment inFood, Agriculture and ForestryWorkshop on Operationalizingthe Action Plan

Key s45%women9ASEAN countries5farmer organizationsand ethnic minoritiesrepresentativesThe workshop and this outcome report were supported and funded by the Swiss Agency forDevelopment and Cooperation and the German Federal Ministry for Food and Agriculture (BMEL).

Executive SummaryThe ASEAN Guidelines and ActionPlan on Responsible Investment inFood, Agriculture and Forestry Workshopbrought together more than 60participants from ASEAN governments,the global and regional private sector,civil society organizations, farmerorganizations and other key stakeholders.The aim was to share experiences andestablish consensus on the Guidelinesand Action Plan; learn from oneanother through discussions onchallenges and opportunities; andgenerate new ideas for interestedstakeholders to implement in supportof the ASEAN Guidelines on PromotingResponsible Investment in Food,Agriculture and Forestry (“ASEAN RAIGuidelines” or the “Guidelines”).As the demand for food increases dueto growing populations, rising incomesand urbanizing environments acrossASEAN, agriculture will continue toattract foreign and domesticinvestment, particularly in developingregions. The Guidelines seek to attractresponsible investment, balance rightsand interests of all stakeholders, createa guidance framework and establish areference for behaviors and decisions.The workshop was structured aroundpresentations and small groupbreakouts to allow participants tocontribute to topics in which theyshared expertise and interest andentered into practical discussions. Thetwo-day workshop provided insightsand clarity on how the ASEAN RAIGuidelines could be implementedalong various themes selected byparticipants: Intra-ASEAN Investmentin Agriculture and related value chains,Outcome Report 3Contract Farming, Institutional CapacityDevelopment, Climate Change Actionand Rights, Jobs, Livelihood andGender. The lively debate and proposalsfor implementation were incorporatedfrom previous setting up processes andinitiatives.The workshop was co-hosted byGrow Asia, the International Institute forSustainable Development (IISD), andthe Food and Agriculture Organizationof the United Nations (FAO), incollaboration with the ASEAN Secretariat,with funding from the Swiss Agency forDevelopment and Cooperation and theFederal Ministry for Food andAgriculture of Germany.The ASEAN RAI Guidelines wereadopted at the 40th Meeting of theASEAN Ministers on Agriculture andForestry (AMAF) last year. The 10individual guidelines give anoverarching view on what constitutesresponsible investing and provide, inone consolidated document, detailedbest agricultural practices. Theintention is that the Guidelines willbecome the quintessential approach tolarger-scale investments in the region.This report provides an overview ofthe main takeaways and outcomes ofthe workshop, and is intended for theparticipants, partners, stakeholders andpeers to provide context, information andideas and thereby encourage action.Learn more and access the Guidelines here

Session Summaries1Welcome and Opening RemarksIn the welcome remarks byPham Quang Minh, Assistant Director,Sectoral Development Directorateand Head of Food, Agriculture andForestry (FAF) Division, ASEANSecretariat, he reiterated the strongsupport towards implementing theResponsible Investment in Food,Agriculture and Forestry Guidelineswithin the ASEAN member states. Onbehalf of the ASEAN Secretariat, heset an inclusive, action-focused tonefor the workshop – encouragingparticipants to share their perspectivesand contribute ideas to create aroadmap for adoption.Michael Riggs, ResponsibleAgricultural Investment (RAI) TeamLeader and Capacity DevelopmentOfficer, FAO, highlighted the needto improve investment within theagriculture and food sectors. He notedthat in order to eliminate hunger andreduce poverty as per the SustainableDevelopment Goals (SDGs) 1 and 2, itwould require additional investments ofUS 265 billion annually between 2016and 2030. This investment needs tohappen correctly and in the right way(in other words, be “responsible”).Grahame Dixie, Executive Director,Grow Asia, emphasized the importanceof increasing awareness of theGuidelines so that they becomestandard operating procedure forlarge-scale investment in the region.Through the workshop, he hoped toinstill a sense of involvement andcollaboration, to co-create and roll out1. See Annex 1: Agenda and Annex 2: ParticipantsOutcome Report 4the roadmap for operationalizing theaction plan. Ultimately, his goal wasto gain buy-in from the various keystakeholders and convert ideas anddiscussions shared over the two daysinto action.

Backdrop to the ASEAN RAI Guidelines2Chaired by Madhurjya Kumar Dutta,Director, Trade & Investment Facilitation,Mekong Institute for Development andCooperation, this session provided abackdrop to the creation anddevelopment of the ASEAN RAIGuidelines. Presenters shared insightson the principles of the Guidelinesand updates on ongoing initiatives.Grahame Dixie set the scene byhighlighting the fact that rapidlyincreasing prices of agriculturalcommodities have worriedfood-importing countries since themid-2000s, but also created anenvironment for potentially profitableinvestments. This time period led to theemergence of agricultural investmentfunds and increased foreign directinvestments (FDI) in large-scale farmingoperations. The evolution of globalinvesting practices prompted a needfor stronger principles for responsibleagricultural investments.Grahame also highlighted the challengesfaced by smaller agricultural businessesseeking investment. Many struggle toentice banks or portfolio investors toinvest in their projects. At the sametime, smallholders often experience thegreatest financial loss when investmentsgo wrong, and therefore it would beirresponsible to encourage them toinvest in operations with uncertainoutcomes. Nevertheless, there areexperienced financial resources inASEAN that have a deep understandingof the sector and can improveoperational efficiencies, positivelyimpact communities, promote jobsand investments for local people, andprovide ongoing consultation to quicklyresolve problems. The challenge isconnecting these financial resourceswith small businesses and smallholders.Guidelines distil global“ Thebest practice, and throughthem we can ensureagribusiness investmentsare socially, economicallyand environmentallysustainable and inclusive.Grahame DixieExecutive Director,Grow Asia”Grahame emphasized the importanceof forums that bring together theprivate and public sectors, producers,and civil society to understandpriorities and challenges and helpgovernments make better decisionson investments. In the context of theGuidelines and in partnership with IISDand FAO, Grow Asia aims to createplatforms for different stakeholderswith the shared goal of improvingagricultural operations, outputs, andconditions in ASEAN.2. Presentation slides from the Workshop can be accessed under Past Events at: Report 5

Michael Riggs spoke on responsibleinvestment and the Committee onWorld Food Security’s Principles forResponsible Investment in Agricultureand Food Systems (CFS-RAI).The CFS-RAI principles are afoundation of the ASEAN RAIGuidelines.Responsible investment in agricultureand food systems is defined as thecreation of productive assets andcapital formation, oriented to supportthe realization of food security, betternutrition and sustainable development,including increased productionand productivity. It requires respecting,protecting and promoting human rights,including the progressive realization ofthe right to adequate food and otherrelevant human rights instruments.Michael called for increased responsibleinvestment in agriculture and foodsystems, explaining how it canbenefit farmers, companies andgovernments. It can contribute to theSDGs, create sustainable livelihoods,increase productivity and respondto business opportunities created bygrowing the demand for food in theregion and globally.Yet, many developing countriescontinue to suffer from underinvestmentin the agricultural sector. Michaelstressed the importance of not onlymore investment, but of better, higherquality investment in agriculture.Outcome Report 6in agriculture is“ Investingone of the most effectivestrategies for reducinghunger and poverty andgenerating economicgrowth.”Michael RiggsResponsible Agricultural Investment(RAI) Team Leader and CapacityDevelopment Officer, FAO

The ASEAN RAI: Key Elements of the Guidelinesand the Action Plan (Interactive Session)3The Guidelines are built on detailedresearch, targeted at governmentsand investors who have a key role toplay in implementing them at a nationallevel. Following their approval, the aimis now to amplify the Guidelines’ reachto government, investors, smallholders,SMEs, communities, home states andcivil society groups. Other plans tobuild momentum and sustainconversation include organizingcountry programs, regional eventsand learning and training programs.The goal is to share expertise andinformation among stakeholders.Hafiz Mirza, Senior Associate,Agriculture and Investment, IISDhighlighted the macroeconomic trendsand development indicators that areattracting greater intraregional andforeign investments into ASEAN,including in agriculture. By providing arange of indicators since 1967 (GDP,ASEAN share of world GDP, ASEANfood production index, decliningpoverty rate, urbanization etc.), hehighlighted that South East Asia isalmost unique among developingregions because 50 years sinceASEAN’s inception it has thewherewithal and capacity to fulfil thegoals and objectives of the ASEANRAI Guidelines. Of course, there areregional differences which meansthat the implementation of the RAIGuidelines has to be targeted andcountry-specific.The vast bulk of FDI in agriculture,fisheries and forestry in the region isintra-ASEAN because of significantfood and argicultural value chain-basedlocal companies. Some of thesecompanies are global as well asregional players. Increased investmentsin the region, including by ASEANand foreign investors, brings bothopportunities and challenges, and itis incumbent on all stakeholders tomaximize the development benefits ofinvestment, while minimizing its risks.The opportunities were mentioned inGrahame’s session, but risks andchallenges also need to be underscored,including potential food insecurity,displacement of people, low qualityjobs, gender inequity and environmentaldegradation, even as agriculturalinvestment, output and productivity areincreasing. The ASEAN RAI Guidelinesare essential to mitigate these risksand challenges.3. Presentation slides from the Workshop can be accessed under Past Events at: Report 7

At the request of the ASEAN Secretariatin 2017, and with support from SwissAgency for Development andCooperation and the World Bank, IISDand Grow Asia began drafting theASEAN RAI Guidelines in early 2018,building on both the CFS-RAI andconsiderable evidence-based researchon best practices. The process ofdeveloping the Guidelines includedseveral drafts, meetings andconsultations, including meetings inBali and Singapore, and feedback from250 organizations across the region.The ASEAN RAI Guidelines wereadopted by AMAF in October 2018.Since then, an Action Plan has beendeveloped (and adopted bySOM-AMAF), disseminated andconsultation events have beenorganized regionally (including thisworkshop). Click here for furtherdetails in the session’s slidesIt is crucial to put in place a systemwhereby the Guidelines can be refinedand adapted as new knowledge andexperience emerges from theirpractical implementation, as well asfrom ongoing trends and developmentsin a fast-changing region. Both theASEAN RAI and the implementationprogram are therefore ‘living documents’which will evolve over time.Looking forward, each countryprogram will be developed in closecooperation with the pertinent ASEANMember States. Some countries in theregion may require (i) a review of theirexisting regulations and policies, and(ii) guidance to national governmentson how the Guidelines can be bestadapted and refined to facilitate asmooth and integrated implementation.IISD and FAO are both alreadyengaged with some aspects of suchOutcome Report 8technical assistance in the region.Doris Capistrano, Regional Advisor,ASEAN-Swiss Partnership on SocialForestry and Climate Change(ASFCC) discussed the need to linkand mainstream the Guidelines toexisting processes and mechanismsacross ASEAN’s pillars and sectoraldivisions. For instance, within ASEANMember States, significant opportunitiesexist for applying the Guidelines inclimate change adaptation andmitigation strategies.To leverage the Guidelines, tools,metrics and institutional arrangementshave to be agreed upon to trackprogress. There is also a need forscholarly work on the ongoingdevelopment and learning from theimplementation of the Guidelines.

Marlene Ramirez, Secretary General,Asian Partnership for the Developmentof Human Resources in Rural Asia(AsiaDHRRA) underscored the necessityof translating global mandates intoaction at regional and national levels.Complementing other relevant ASEANguidelines and initiatives such as theRoadmap for Enhancing the Roleof Agricultural Cooperatives inAgricultural Global Value Chains willallow for easier translation into action.Importantly, a discussion of the rolesand responsibilities of variousstakeholders would be incompletewithout identifying capacities andneeds that are important for the youth,young farmers and agripreneurs incarrying out and benefiting frominvestments in agriculture and foodsystems.Esther Penunia, Secretariat General,Asian Farmers’ Association forSustainable Rural Development (AFA)acknowledged the benefits and risksof agricultural investments to farmers inthe region. One particular applicationof the Guidelines would be to enablefarmer organizations and co-operativesto understand and be able to use theGuidelines to reinforce their relationshipand negotiation positions withOutcome Report 9larger-scale agribusiness investors.In the case of contract farming, forexample, the Guidelines can serve asa framework for strengthening farmers’bargaining power and shared decisionmaking on quality standards, valuingwomen’s work, attracting youthto agriculture and utilizingbiodiversity-friendly technologies.Justine Sylvester, Technical Advisor,Village Focus International (VFI)pointed out that smaller companiesand SMEs often lack the technicalknowledge and resources to fullyimplement the Guidelines; this is wherepartnerships have the potential to fillthe gaps. For example, despiteexisting global guidance with respectto tenure of land (as in the Free, Priorand Informed Consent FPIC right inthe UNDRIP), land tenure risk remainsan area of concern for most of theprivate sector. Companies that VFIhas partnered with have consistentlyrequested capacity building on keyaspects of Guideline #4: (1) land rights,local tenure systems, land laws andregulations, and (2) how to implementcommunity engagement following FPICprinciples.Partnerships have huge potential toplay a role in operationalizing theGuidelines – but they must be basedon mutual trust, tailored to companies’needs, and ideally have third-partyfunding to prevent communities’dependence on external funding.

Interventions on the Guidelines and Action Plan(Summaries)Participants from government ministries, the private sector and civil societyshared their individual perspectives on how the Guidelines can be adopted.Dr Margaret C. Yoovatana“Senior Policy and Plan Specialist, Planning andTechnical Division, Department of Agriculture,Ministry of Agriculture and Cooperatives (MOAC),ThailandWe should create synergies betweenexisting programs. Responsibleinvestment is a key component for allinitiatives and cannot work in isolation;it requires a multi-stakeholderapproach and dialogue platforms.”Mr Souvanthong NamvonDeputy Division Head, Department of TechnicalExtension and Agro-Processing, Ministry ofAgriculture and Forestry, Lao PDRMs Bernalin CadayongProject Development Officer III, Bureau ofAgricultural Research, Department of Agriculture,Philippinesbudget allocation and investment“ Higherin research and development willcontribute to the improvement of ouragriculture and fisheries sector. Theinformation and technologies that willbe developed and optimized thru R&Dcan guide our national and localagencies in the strategic implementationof the Guidelines.”Dr Kamariah Binti LongDeputy Director General of Research, MalaysianAgricultural Research and Development Institute(MARDI)agriculture sector has ais important to involve the private“ Malaysia’s“ Itsectorsustainable transformation program thatin adopting the Guidelines tobenefit smallholder farmers. Weshould look at ways to motivate andincentivize companies and investorsby showing them the financial resultsof responsible investment.”Outcome Report 10is aligned with the Guidelines. Policiesare in place to tackle issues and addressinvestment challenges, and we haveseen positive results with the overallgrowth and economic development ofsmallholder agriculture.”

Dr Mak SoeunDr Su Su WinDeputy Director General, General Directorate ofAgriculture, Ministry of Agriculture, Forestry andFisheries (MAFF), CambodiaDirector, Department of Agriculture Research,Ministry of Agriculture, Livestock and Irrigation,Myanmarhas a master agriculturalimplement the Guidelines,“ Tothereeffectively“ Myanmarresearch plan encompassing both theare three phases – firstly,country’s agriculture strategies andSDGs. This is closely aligned with theGuidelines. We need to involve keystakeholders to better understand theirneeds and drive a strong agriculturalecosystem.recognize them at a national level andconduct awareness programs for allstakeholders. Secondly, integrate theminto ongoing strategic plans, policiesand regulations. Finally, set clear goals,scope and performance indicators.Dr Nguyen Anh PhongMr Duke Hipp””Director, Information Center for Agriculture andRural Development, Institute of Policy and Strategyfor Agriculture and Rural Development (IPSARD),Vietnamhas been trying to increase“ Vietnaminvestment in smallholder farming toenable effective decision-making on“ Toresponsibleinvestment in the privatedevelop the agriculture sector. Wehave seen increasing demand for highquality and better crop output, and theGuidelines will play a key role inscaling the country’s agriculture sector.”Outcome Report 11Director of Public Affairs, CropLifesector, we need to understand the gapsand what can be done to ensure theGuidelines are used effectively. Thereare already several ongoing initiatives,and it will be important to join up the dotsand integrate programs where possible.”

Ms Hataikan KamolsirisakulGroup Strategy Director and Chief of Staff,Thai Wah PCL“We connect with farmers one-on-oneto better understand their pain pointsand improve their productivity andlivelihoods. We believe this cannotbe done in silos, so we work withgovernment, universities and othercompanies.”Ms Nguyen Thi Anh HongVice Chairwoman, Vietnam Tea Associationneed to make the Guidelines easy“ Wefor stakeholders to understand and seethe relevance of why they have to do it.Identifying pioneers who can talk aboutthem is a good place to start, and wecan build farmer capacity by conductingworkshops and helping them teach otherproducers as well. Ultimately, it lies in thehands of the government to implementthe Guidelines, build them intoregulations and share the results.”Mr Shubert CienciaASEAN Engagement Coordinator, OxfamMr Sok SothaLead Founder & Managing Director, CambodianFarmer Association of Agricultural Producersis open to collaborating with“ OxfamEngagement at the local andlike-minded stakeholders to nurture“sub-national levels is key as we needpolicy environments for responsibleinvestment. In ASEAN, Oxfam aims toadvance women’s economicempowerment and it looks to theGuidelines to contribute to therealization of the “Action Agenda onMainstreaming Women’s EconomicEmpowerment in the ASEAN” that wasadopted at the Manila ASEAN Summitin 2017.”Outcome Report 12to build the capacity of farmers,farmers’ organizations and thecommunities to help them negotiatewith others, including policymakers.Stakeholders should consideramending existing policies in responseto information gathered from farmers.”

Mr Rizal AlgamarIndonesia Country Director,The Nature ConservancyGuidelines are a timely addition to“ TheASEAN’s agriculture sector. We mustclearly state each goal and intendedoutcome of the Guidelines to provide clarityand ensure lasting, effective partnerships.”Other Interventions: Selected ParticipantSuggestions for Implementing the GuidelinesBelow is a summary of participants’ thoughts on how to implement the Guidelinesat the country and regional levels: Design programs to incentivize theprivate sector. While the Guidelines are meantfor everyone, there is a noone-size-fits-all approach. Countriesshould review the Guidelines andidentify the different mechanismsthat work best for them. Continue building capacity offarmers to appeal to investors – theGuidelines will be the supportingpillar to ensure the farmer-investorrelationship remains strong. Consider using a carrot and stickapproach. This is to ensure that rulesare followed to protect vulnerablegroups.Outcome Report 13 Simplify the Guidelines to make themeasy to remember and, therefore,implement. Translate the Guidelinesto existing projects to better supportefforts already underway. The Guidelines are general, and it isimportant to develop a strategy foradoption and implementation at acountry level to ensure that they arefit for purpose in every market. Key indicators of the Guidelinesshould be elevated and incorporatedinto existing laws and regulations tospeed up adoption. Identify ways to raise consumerawareness on the importance of theGuidelines.

Summary and Outcomesof Breakout SessionsIn smaller groups, participantsdiscussed how to operationalize theASEAN RAI Guidelines, by tacklingkey challenges and brainstormingopportunities, approaches and solutions.1. Engaging Intra-ASEANInvestment and Consumersin Regional Value ChainsFacilitators:Hafiz MirzaIISDChristine ViolagaGrameen FoundationAllert van den HamSNV Laos & MyanmarChallenge 1:Getting the private sector, especiallyASEAN foreign investors, on board toacknowledge and use the Guidelinesand understand the gaps that theGuidelines are trying to address.Challenge (and Opportunity) 2:The level of consumer awarenessis not at the same level as industryexperts. Greater consumer awareness– and ASEAN consumer-driven changegiven regional value chains – is anopportunity for ensuring a higher uptakeof the Guidelines by regional investors.Outcome Report 14Solutions: Define the mutual benefits for eachinvestor. Create a shared model tobuild relationships and trust withfarmers. Countries should adaptthe Guidelines to ensure they arerelevant for their respective markets. Conduct a market gap analysis toidentify the issues and challengesthat will inform research anddevelopment priorities. Get consumer organizations onboard as to a) inform the producers/retailers that are interested in takingRAI into account on what triggersconsumers when it comes tomaking decisions and b) educateconsumers about the benefits ofRAI-based products and productionprocesses. Prioritization of the(ASEAN) consumer value chain,including certifications, standardsand food safety, will drive change.Principal players: ASEAN Business Council Advisory,ABAC-Inclusive Business,AWEN – ASEAN WomenEntrepreneurship Network, Banks,Consumer organizations, Farmers’organizationsWhat is needed to boost likelihoodof success: Increase awareness of theGuidelines through media andgovernment campaigns. Makethe campaign more attractive andeasy to remember. Create video to show howprocessing/sourcing and packagingcan compliance to RAI standards. Promote farmers as active playersin the value chain. Raise fundsto educate farmers on the RAIstandards, as well as boost theirbusiness and financial literacy. Find ambassadors in industry/theprivate sector who will be able topush and continue to promote theRAI Guidelines. Consider an annual gathering totouch base, share learning andshowcase successful applicationsof the Guidelines.

2. Promoting Responsible Investment in Contract FarmingFacilitators:John MeadowsMekong Region Land GovernanceSouvanthong NamvongDepartment of Technical Extension andAgro-Processing (DTEAP), Ministry of Agricultureand Forestry (MAF)Principal players: Public sector, NGOs, Private sector,Investors and LendersWhat is needed to boost likelihoodof success: Create awareness of theGuidelines among key stakeholders.Cambodian Institute for Research andRural Development (CIRD) Promote the benefits of contractfarming and how it producespositive outcomes.Challenge 1: Support farmers when it comes tofinancing.Prak SereyvathPromoting responsible investment in thecontext of contract farming, recognizingthat there are different models ofcontract farming.Solution: Narrow the key Guidelinesand build in safeguards that arerelevant to contract farming.Challenge 2:There is a lack of trust between farmersand businesses.Solution: Develop a policy and legalframework which clearly states theterms between both parties to abide byand to raise capacity of farmers.Challenge 3:There is a power imbalance betweenfarmers and businesses.Solution: Involve third parties such asthe government and CSOs to mediateand provide a balanced perspectiveand opinion.Outcome Report 15 Provide technical assistancefor farmers and investors whereneeded.“Worked example”Cambodia established a CoordinationCommittee for Agricultural ProductionContract (CCAPC) to developpolicies and strategic plans thatsupport and promote contractfarming; facilitate and strengthenharmonization between contractingparties; and intervene in, or reconcilearguments or conflicts relating toagricultural production contracts.

3. Building Climate Change Action into the Implementation of theASEAN RAI GuidelinesFacilitators:Doris CapistranoASEAN-Swiss Partnership on Social Forestryand Climate Change (ASFCC)Huynh Tien DungIDH, the Sustainable Trade InitiativeKanokwan ChodchoeyAsia and Pacific Seed Association (APSA)Challenge:Climate change has affected everysector, not just agriculture. Prevalentkey issues include depletion of waterresources; persistent drought; ongoingtemperature rise that has led to theexistence of new pests and diseaseoutbreaks; soil degradation;saline-affected areas caused by highersea levels; carbon dioxide emissionsfrom land development; andenvironmental destruction caused bybiodiversity reduction and crop burning.Outcome Report 16Solution:Create a platform that can addresseffects of climate change in a holistic,ecosystem-focused approach andintegrate all solutions in one package.This platform should containinformation on: Breeding technologies – newdisease and pest-resistant varietiesand focus on the use of resilientcrops. Production technologies – seedlingnurseries and irrigation systems. Sustainable, integrated, resilientpractices and systems inproduction, processing, marketingof crops and products from farms,fisheries and forests. How to build capacity of farmersthrough crop protection, integratedpest management and soilmanagement. How to engage multiplestakeholders and divide expertiseinto knowledge, investment andcapacity-building groups to tackleclimate-related challenges.

Principal players: ASEAN Multisectoral Frameworkfor Climate Change, ASEANclimate-related Working Groups(e.g. Social Forestry, AgriCooperatives)What is needed to boost likelihoodof success: Add the Guidelines into thedeliberations of all related ASEANWorking Groups. Build a multi-stakeholderplatform to connect the differentstakeholders.“Worked examples”:Outbreak of pests and disease Gather public resources onresearch and innovation,emergency response systems andpest management guidelines. Leverage public sectors’ capabilitiesin crop insurance, investment onbiocontrol agents, and trainingof farmers to reduce the risk andcontrol the spread of pests anddisease. Educate producers with theircooperatives and organizationsto conduct research and riskassessment, diversify their crops,and support implementation ofthe actions to eradicate pests anddisease. Form and strengthen groups foreffective partnership betweenpublic and private sectors.

4. Creating Effective Conditions and Institutional Capacity for RAI:The Role of Regional Learning ProgramsFacilitators:Challenge 2:Michael RiggsPrivate sector needs to understandwhat the ASEAN RAI Guidelines are,why they are important to the wideragriculture sector and the businesscase for applying the Guidelines.FAOMarlene RamirezAsiaDHRRAMadhurjya Kumar DuttaMekong Institute for Developmentand CooperationChallenge 1:Solution:Educate private sector on theGuidelines through assets such asvideos, multi-media, and brochures.Governments in the region needto learn ways to integrate RAI Guidelinesinto program and policy development.Principal players:ASEAN Business Advisory Council,Private companies, mediaSolution:Support capacity developmentto offer educational and sharingsessions on the Guidelines togovernment representatives to helpthem better identify ways to adoptand implement the Guidelines.What is needed to boost likelihoodof success: Ensure information and assetsreach the hands of key decisionmakers. Identify opportunities to attendlearning visits. Learn from other companies ontheir best practices. Provide recognition for goodpractices