Parent Company The Swatch Group Watches And Accessories .

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OmegaLast Updated Sunday, 26 April 2020 05:30OmegaParent CompanyThe Swatch groupCategoryWatches and AccessoriesSectorLifestyle and RetailTagline/ SloganThe sign of excellence; The watch The World Has Learned To Trust Omega. The right time for lifeUSP1/6

OmegaLast Updated Sunday, 26 April 2020 05:30Omega offers technologically innovative & stylish luxury watchesSTPSegmentPremium luxury watchesTarget GroupHigh Income group men and womenPositioningOmega is a luxury watch brand associated with precision, accuracy and a pioneering spiritSWOT AnalysisStrengths2/6

OmegaLast Updated Sunday, 26 April 2020 05:301. Omega has an image of high quality substantiated with long warranty periods2. Omega is the official time keeper of most sporting events like Olympics and Golf tournaments leadin3. Its watches are known for its Co-axial technology4. International celebrities represent Omega as brand ambassadors.5. Part of the Swatch group that has 28,000 employees across 50 countries with 250 boutiques location6. Excellent advertising of Omega watches through TVCs, online media, print ads, sponsored events etc7. The company has had prominently been placed in popular movies and was associated with NASA's m8. Omega offers a wide product range for both men & women in the luxury watch segmentWeaknesses1. Limited market share growth of Omega watches due to high competition in the segment2. Imitations of branded watches hurt brand image and sales3/6

OmegaLast Updated Sunday, 26 April 2020 05:30Opportunities1. Omega brand can expand into new categories of watches furthering its image of being pioneers2. Growth opportunities are high in the luxury segment in developing and emerging economies in the w3. The brand can explore digital watches as an area to explore and expand business4. Increasing brand awareness further can help Omega growThreats1. Competition from other brands in the having a stronger positioning than Omega can hurt sales2. Fluctuating economies means limited spending on luxury items3. Fake & cheap imitations cause damage to brandCompetitionCompetitors4/6

OmegaLast Updated Sunday, 26 April 2020 05:301. Breguet2. TAG Heuer3. Cartier4. Rolex5. Longines6. Rado7. Tissot8. Hublot9. Patek Philippe10. Swatch11. Chopard12. Breitling5/6

OmegaLast Updated Sunday, 26 April 2020 05:3013. Seiko14. Richemont15. Panerai16. Ulysse Nardin6/6