Leger’s Weekly Survey Presented By

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ReportDATENUMÉRO DE PROJET

METHODOLOGYMETHODOLOGYLeger,the largest Canadian-owned polling and marketing research firm, in collaboration with the Canadian press, conducted this Web survey witha representative sample of 1,532 Canadians and 1,002 Americans, over the age of 18, selected from LEO’s (Leger Opinion) representative panel.The questionnaire consisted of 25 questions and was completed in 10 minutes on average. Data collection took place from February 26th, 2021to February 28th, 2021, via Computer-Assisted Web Interviewing technology (CAWI). Using 2016 Census reference variables, the Canadian datawas then analyzed and weighted by our statisticians according to gender, age, mother tongue, region, education level and the presence ofchildren in households in order to render a representative sample of the general population. Using 2010 U.S. Census reference variables, theAmerican data was then analyzed and weighted by our statisticians according to gender, age, region, race/ethnicity, household size andeducation level in order to render a representative sample of the general population.The LEO (Leger Opinion) panel is the largest Canadian panel with over 400,000 representative panelists from all regions of Canada. LEOwas created by Leger based on a representative Canadian sample of Canadian citizens with Internet access. LEO's panelists were randomlyselected (RDD) through Leger's call centre, panelists from more hard-to-reach target groups were also added to the panel through targetedrecruitment campaigns. The double-opt-in selection process, a model to detect fraud and the renewal of 25% of the panel each year ensurescomplete respondent quality. To ensure a higher response rate and reach people on their mobile devices, Leger has also developed a highperformance Apple and Android application. In fact, Leger is the only Canadian research firm offering both the number and quality of panelists.Most competing polling firms in Canada and the United States also use the LEO panel.A margin of error cannot be associated with a non-probability sample in a panel survey. For comparison purposes, a probability sample ofthis size would have a margin of error 2.50%, 19 times out of 20 for the Canadian sample and of 3.09%, 19 times out of 20 for the Americansample. The results presented in this study comply with the public opinion research standards and disclosure requirements of CRIC (the CanadianResearch and Insights Council) and the global ESOMAR network. Leger is a founding member of CRIC and is actively involved in raising qualitystandards in the survey industry. President Jean-Marc Léger is a member of the CRIC’s Board of Directors and the Canadian representative ofESOMAR.Federal Elections 2019Leger is the polling firm that has presented the most accurate data, on average, over the lastFederalLegerOfficialten years in Canada. During the last federal election in 2019, Leger was once again the mostPartiesSurveyResultsaccurate firm in the country. This accuracy is attributed to the quality of the LEO panel andrigorous application of methodological rules by Leger's 600 employees, including 200 professionalsLPC33%33%in Leger's eight offices across Canada (Montreal, Toronto, Quebec City, Winnipeg, Calgary,CPC33%34%Edmonton and Vancouver) and in the United States (Philadelphia).Poll aggregator 338Canada.com gave Leger the highest rating among all polling firms in Canadafor the accuracy of its studies. See enPPC18%8%6%2%16%8%7%2%2

METHODOLOGYNotes on Reading this ReportThe numbers presented have been rounded. However, the numbers before rounding were used to calculate thesums presented and might therefore not correspond to the manual addition of these numbers.In this report, data in bold red characters indicate a significantly lower proportion than that of other respondents.Conversely, data in bold green characters indicate a significantly higher proportion that that of other respondents.A more detailed methodology is presented in the appendix.If you have questions about the data presented in this report, please contact Christian Bourque, Associate andExecutive Vice-Present at the following e-mail address: [email protected] or Jack Jedwab, President & CEOof the Association for Canadian Studies: [email protected]

EQUALITY BETWEEN MEN AND WOMEN

OVERALL GENDER EQUALITY IN CANADACTC567. Do you think equality between men and women has been achieved in Canada?Base: All respondents (n 1,532)63%30%7%YesNoDon’t know/Prefer not to 455 UrbanSuburbanRuralWeighted n eighted n 53%73%54%65%63%67%60%68%59%62%67%60%66%64%Don’t know/Prefer notto answer7%9%6%10%5%5%7%8%12%7%7%7%8%5%8%5

OVERALL GENDER EQUALITY IN CANADA/THE UNITED STATES (CANADA VS UNITED STATES)CTC567. Do you think equality between men and women has been achieved in Canada/the United States?Base: All respondentsTOTAL CANADATOTAL USAWeighted n 1,5321,002Unweighted n 1,5321,002Yes30%36%6No63%50%13Don’t know/Prefer not to answer7%14%7Gap6

EQUALITY BETWEEN MEN AND WOMEN IN SPECIFICFIELDSCTC568. In Canada, in each of the following fields, do you think that equality between men and women has been definitely, to some extent, notreally or not at all achieved?Base: All respondents (n 1,532)% Achieved (definitely to some extent) presentedAt home74%In social settings65%In media65%At work59%In sciences56%In politicsIn sports54%44%7

EQUALITY BETWEEN MEN AND WOMEN IN SPECIFICFIELDS - DETAILSCTC568. In Canada, in each of the following fields, do you think that equality between men and women has been definitely, to some extent, notreally or not at all achieved?Base: All respondentsTOTALCANADAManWomanATLQCONMB/SKABBC55 UrbanSuburbanRuralWeighted n eighted n % Achieved 595291At n social 64%In At n 60%In 58%In %18-34 35-548

EQUALITY BETWEEN MEN AND WOMEN IN SPECIFICFIELDS (CANADA VS UNITED STATES)CTC568. In Canada/the United States, in each of the following fields, do you think that equality between men and women has been definitely, to someextent, not really or not at all achieved?Base: All respondentsTOTAL CANADATOTAL USA1,5321,0021,5321,002At home74%69%5In social settings65%62%3In media65%58%7At work59%59%-In sciences56%56%-In politics54%55%2In sports44%46%2Weighted n Unweighted n % Achieved presentedGap9

EQUAL PAYCTC569. In Canada, do you feel that men earn more for the same job, women earn more for the same job, or both earn about the same for thesame job?Base: All respondents (n 1,532)62%30%6%2%Men earn more for the same jobWomen earn more for the same jobBoth earn about the same for the samejobTOTALCANADAManWomanATLQCONMB/SKABBCWeighted n 1,532744788105359588100172208414Unweighted n 60%2%3%2%4%1%3%2%30%41%20%28%32%30%6%7%6%5%5%5%Men earn more for thesame jobWomen earn more forthe same jobBoth earn about thesame for the same jobI don’t know/I prefernot to answerI don’t know/I prefer not to answer55 32%27%31%25%36%15%5%12%9%7%5%7%5%5%18-34 35-5410

EQUAL PAY (CANADA VS UNITED STATES)CTC569. In Canada/the United States, do you feel that men earn more for the same job, women earn more for the same job, or both earn about thesame for the same job?Base: All respondentsTOTAL CANADATOTAL USAWeighted n 1,5321,002Unweighted n 1,5321,002Men earn more for the same job62%55%7Women earn more for the same job2%3%1Both earn about the same for the same job30%29%1I don’t know/I prefer not to answer6%12%6Gap11

QUOTAS ON BOARDS OF DIRECTORSCTC570. To achieve gender equality, should public organizations in Canada implement a quota to ensure a minimum number of women on theirboards of directors?Base: All respondents (n 1,532)46%38%16%YesNoDon’t know/Prefer not to 455 UrbanSuburbanRuralWeighted n eighted n 50%27%26%35%41%35%47%38%38%37%39%36%42%38%Don’t know/Prefer notto %12

QUOTAS ON BOARDS OF DIRECTORS(CANADA VS UNITED STATES)CTC570. To achieve gender equality, should public organizations in Canada/the United States implement a quota to ensure a minimum number ofwomen on their boards of directors?Base: All respondentsTOTAL CANADATOTAL USAWeighted n 1,5321,002Unweighted n 1,5321,002Yes46%36%10No38%40%2Don’t know/Prefer not to answer16%24%8Gap13

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APPENDIX

DETAILED METHODOLOGYWeighted and Unweighted SampleThe table below presents the Canadian geographic distribution of respondents before weighting.UnweightedWeightedBritish eThe table below presents the American geographic distribution of respondents before 223217South322372West267233US region16

DETAILED METHODOLOGYWeighted and Unweighted Sample for CanadaThe following tables present the demographic distribution of respondents according to gender, age and language (mother tongue) 744788AGEBetween 18 and 34Between 35 and 5455 or Weighted1,016362197959319210LANGUAGE (MOTHERTONGUE)EnglishFrenchOtherThe sample thus collected has a minimum weighting factor of 0.1931 and a maximum weighting factor of 4.0470. The weighted varianceis 0.3108.17

DETAILED METHODOLOGYWeighted and Unweighted Sample for The United StatesThe following tables present the demographic distribution of respondents according to gender and age for The United 516AGEBetween 18 and 29UnweightedWeighted125220Between 30 and 39204172Between 40 and 49189186Between 50 and 6428325065 or older201172The sample thus collected has a minimum weighting factor of 0.2331 and a maximum weighting factor of 4.6634. The weighted varianceis 0.5392.18

OUR CREDENTIALSLeger is a member of ESOMAR (European Society for Opinion andMarket Research), the global association of opinion polls and marketingresearch professionals. As such, Leger is committed to applying theinternational ICC/ESOMAR code of Market, Opinion and Social Researchand Data Analytics.Leger is also a member of the Insights Association, the AmericanAssociation of Marketing Research Analytics.19

OUR SERVICES LegerMarketing research and polling Leger MetricsReal-time VOC satisfaction measurement Leger AnalyticsData modeling and analysis600185EMPLOYEESCONSULTANTS LegerwebPanel management Leger CommunitiesOnline community management Leger DigitalDigital strategy and user experience International ResearchWorldwide Independent Network (WIN)8OFFICESCALGARY EDMONTON MONTREAL PHILADELPHIAQUEBEC CITY TORONTO VANCOUVER WINNIPEG20