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STRATEGIC PLANFOR REALIZING THE WATERFRONT SEATTLE VISIONPrepared for the Mayor of Seattle and the Seattle City Councilby the Central Waterfront Committee – July 2012Created in collaboration with

CONTRIBUTORS& CONTENTS“When you look at a city, it’slike reading the hopes,aspirations and pride ofeveryone who built it.”– Hugh Newell Jacobsen

ContributorsThe Strategic Plan was developed by the volunteer community representatives and leaders who make upthe Central Waterfront Committee. The Committee was created by the City of Seattle to advise the Mayorand City Council on the Waterfront Improvement Program, with broad oversight of design, financing,public engagement, and long-term operations and maintenance.Central Waterfront CommitteeCharley Royer, co-chairMaggie Walker, co-chairTom BancroftCarol BinderMahlon ClementsToby CrittendenBob DavidsonBob DoneganRollin FatlandErin Fletcher (Slayton)Ben Franz-KnightDavid FreibothGary GlantPatrick GordonCraig HanwayGerry JohnsonGreg JohnsonBob KleinAlex KochanEd MedeirosDave MeinertNate MilesCary MoonJohn NesholmJan O’ConnorVlad OustimovitchMark ReddingtonCatherine StanfordBrian SteinburgTony ToRon TurnerTodd VogelMaiko Winkler-ChinMartha WyckoffExecutive CommitteeCharley Royer, co-chairMaggie Walker, co-chairPatrick GordonMark ReddingtonDavid FreibothEd MedeirosGerry JohnsonJohn NesholmCarol BinderBob DavidsonDesign Oversight SubcommitteePatrick Gordon, co-chairMark Reddington, co-chairBob DoneganCary MoonVlad OustimovitchBrian SteinburgMartha WyckoffRebecca Barnes, AdvisorLiz Dunn, AdvisorJeff Hou, AdvisorJon Houghton, AdvisorChris Rogers, AdvisorLong Term Stewardship SubcommitteeCarol Binder, co-chairBob Davidson, co-chairBob DoneganRollin FatlandGary GlantPatrick GordonKate Joncas, AdvisorDerek Mason, AdvisorCentral Waterfront CommitteeJuly 2012Strategic Plan Page 3

Outreach & Public Engagement SubcommitteeDavid Freiboth, co-chairEd Medeiros, co-chairMahlon ClementsToby CrittendenCraig HanwayAlex KochanDave MeinertCary MoonJan O’ConnorCatherine StanfordTony ToTodd VogelCatherine StanfordRon TurnerMaiko Winkler-ChinMaud Daudon, AdvisorJohn Finke, AdvisorMatt Griffin, AdvisorKate Joncas, AdvisorWilliam Justen, AdvisorFinance & Partnerships SubcommitteeGerry Johnson, co-chairJohn Nesholm, co-chairCarol BinderBen Franz-KnightGreg JohnsonBob KleinEx-Officio MembersPeter Hahn, SDOTJoe McWilliams, PortDavid Moseley, WS FerriesDiane Sugimura, DPDChristopher Williams, ParksCity CommissionersLeslie Miller, Planning CommissionJulie Bassuk, Design CommissionDiana Kincaid, Park BoardThe Strategic Plan was developed with the support of the City of Seattle’s elected officials and departmentstaff and in collaboration with the City’s consultant team.City of SeattleMike McGinn, MayorSally Clark, City Council PresidentSally Bagshaw, City CouncilTim Burgess, City CouncilRichard Conlin, City CouncilJean Godden, City CouncilBruce Harrell, City CouncilNick Licata, City CouncilMike O’Brien, City CouncilTom Rasmussen, City CouncilSeattle Department of TransportationPeter Hahn, DirectorSeattle Department of Planning & DevelopmentDiane Sugimura, DirectorSeattle Department of Parks and RecreationChristopher Williams, Acting SuperintendentWaterfront Seattle Consultant TeamShiels Obletz Johnsen, Inc.EnviroIssuesCH2M Hilljames corner field operationsHR&A AdvisorsSHoP ArchitectsMithunBerger PartnershipNelson/NygaardParsons BrinkerhoffParametrixTraci PaulkCreative TimeMark DionErik FredericksenTomatoMimi SheridanPacific Communications ConsultantsStepherson & AssociatesCentral Waterfront CommitteeJuly 2012Strategic Plan Page 4

Table of Contents1.Cover Letter2.Action Plan3.Subcommittee Reports and RecommendationsDesign Oversight Subcommittee1015Attachment A-1: Core Projects DiagramOutreach & Public Engagement SubcommitteeFinance & Partnerships Subcommittee7182023Attachment B-1: Cost Estimate Summary28Attachment B-2: Funding Sources Pie Chart29Attachment B-3: Funding Options Matrix30Attachment B-4: Core Projects Diagram31Long Term Stewardship Subcommittee33Attachment C-1: Peer Public Space Project Analysis36404.Attachment C-2: Maintenance & Operations MatrixAppendicesAppendix A: Glossary of Terms4345Appendix B: Guiding PrinciplesAppendix C: List of Key Reference Documents47Appendix D: List of Committee and Subcommittee Meetings48Central Waterfront CommitteeJuly 2012Strategic Plan Page 5

COVERLETTER“I could feel the collectiveconsciousness of the worldfocused on this little strip ofland called Seattle. “– Krist Novoselic

July 12, 2012Mayor Mike McGinnSeattle City Hall600 4th Avenue, 7th FloorSeattle, WA 98104Seattle City CouncilSeattle City Hall600 4th Avenue, 2nd FloorSeattle, WA 98104Re: Central Waterfront Committee Strategic PlanDear Mayor McGinn and Members of the City Council:We are pleased to submit the Central Waterfront Committee’s Strategic Plan, our recommended nextsteps towards realizing the vision for Seattle’s Central Waterfront. This is a major milestone for ourCommittee and for the City of Seattle. We want to thank you for creating the Central WaterfrontCommittee and for entrusting us with its critical oversight role. We also want to thank you for yourcontinued leadership and support of the Waterfront Improvement Program.As you know, we have a rare chance to transform and revitalize our waterfront. The Elliott Bay Seawall iscrumbling and urgently needs to be rebuilt. The earthquake‐damaged Alaskan Way Viaduct is beingdemolished. Together, these projects open up 26 blocks of new opportunity, from the Olympic SculpturePark to Pioneer Square and the Stadium District. Our goal of creating a magnificent waterfront for all iswithin reach.The idea of improving our waterfront was generated by grassroots interest more than a decade ago,paving the way for the current waterfront Concept Design and Framework Plan developed by the Cityand its consultant team. This design work is based on an extensive, nearly two‐year public outreacheffort that has creatively and successfully engaged thousands of citizens in the process of realizing thewaterfront vision and its specific design elements. The proposed improvements will connect the city andits people to the waterfront, create a variety of signature public places for socializing and recreation,enhance the ecological fabric of the urban waterfront environment, rebuild critical structures toimprove public safety, and project a new image and identity for the city that draws from the authenticcharacter of adjacent neighborhoods and the working waterfront.The Central Waterfront Committee (CWC) is chartered by the City, pursuant to City Council Resolution31264, as a continuation of the successful work of the Central Waterfront Partnerships Committee(CWPC). The CWC has overall responsibility to advise the Mayor and City Council concerning the City’sWaterfront Improvement Program to ensure that it conforms to the Guiding Principles established bythe CWPC and adopted by the City Council.Central Waterfront CommitteeJuly 2012Strategic Plan Page 7

In addition, the CWC is charged with developing a Strategic Plan, intended to be a dynamic, evolvingplan for the implementation of the Waterfront Improvement Program over time, and subject to periodicupdates and amendments. The Strategic Plan and periodic amendments are subject to the review andapproval of the Mayor and City Council.The Strategic Plan we are submitting to you today incorporates and synthesizes the enormous amountof work done by our four subcommittees and their expert advisers during the past two years. TheStrategic Plan represents the work and recommendations of the Full Committee and consists of thefollowing components:1. Action Plan: A clear and concise series of steps and timeline to move the project forward, from2012 through 2018.2. Subcommittee Reports & Recommendations:a. Design Oversight Subcommitteeb. Outreach & Public Engagement Subcommitteec. Finance & Partnerships Subcommitteed. Long Term Stewardship Subcommittee3. AppendicesWe have been working closely and successfully with City staff at SDOT, DPD and Parks, as well as withCouncil staff, who have attended and participated in our Committee’s meetings from the beginning andhave been part of our deliberations and recommendations. Furthermore, we are working with City staffto draft a Joint Resolution on the Strategic Plan, which we urge the Council to adopt and the Mayor tosign this summer. This will provide additional support and valuable momentum as we launch into thenext phase of design and outreach for the Waterfront Improvement Program.Thank you again for providing the vision, engagement and effort to bring us to this point. Please feelfree to contact either of us with any questions or comments.Sincerely,Charley RoyerCo‐Chair, Central Waterfront CommitteeMaggie WalkerCo‐Chair, Central Waterfront CommitteeCentral Waterfront CommitteeJuly 2012Strategic Plan Page 8

ACTIONPLAN“ What I like about Seattle isthat people are so used to therain that they still do stuff.They don’t stay indoors, takeantidepressants, and readnovels. They just go out andget wet.”– Augusten Burroughs

Action PlanActionPlanThe following Action Plan is the Central Waterfront Committee’s recommended set of nextsteps and timeline for moving the Waterfront Improvement Program forward, from 2012through 2018.No.ScheduleAction1.Summer 20122.Summer 20123.Summer 20124.Summer 20125.Summer 2012Complete Waterfront Seattle Concept Design and Framework Plan. Serves as the basis for next phase of design; Reflects public outreach and engagement to‐date and serves as theplatform for next phase of outreach.Complete CWC Strategic Plan, including Action Plan and SubcommitteeReports. Recommendations include: City funding for continued waterfront design, outreach and LID work afterJune 2012; Public vote on seawall funding in November 2012 (including limitedwaterfront early infrastructure); City funding for early wins/east‐west connections in 2013; Formation of Local Improvement District (LID) by Spring 2014; Additional public funding for waterfront through City or voter‐approvedsources in 2014‐2016; Private and corporate philanthropic funding, led by “Friends of SeattleWaterfront” group.Secure City Council approval (via Resolution) of Concept Design, FrameworkPlan and Strategic Plan. Intended to endorse Committee’s Strategic Plan as a framework foraction.Complete City’s cooperative working agreements (or MOU’s) with Pike PlacePublic Market and Seattle Aquarium. These are key development partners and constructive collaboration mustcontinue for Waterfront Program to be successful.Form not‐for‐profit “Friends of Seattle Waterfront” group to build support forthe Waterfront Improvement Program, including 2012 seawall vote.Responsibilities will include: Lead advocacy, promotional and private fundraising efforts for seawalland waterfront; Lead early programming and activation of existing public spaces includingopportunities for public art; Support City’s public engagement, outreach and communications efforts; Support City’s partnerships with key institutions, organizations andproperty owners; Support City’s formation of Local Improvement District; Broaden reach and opportunities for connections into community.Central Waterfront CommitteeStrategic PlanJuly 2012Page 10

6.Summer 2012Continue into next phase of design, outreach and LID formation. Funding to be provided by City in 2012; Continue waterfront and seawall design coordination; Focus on “core” projects; Ensure vision developed in concept design is carried forward into finaldesign; Maintain momentum for design and outreach; Stay on schedule given permitting requirements; Develop plan for transfer of over‐water coverage for core projects; Develop an innovative public art program; Integrate operation and maintenance in early design process.7.Summer 2012Complete parking mitigation strategy for waterfront corridor. Phased implementation of parking strategy and specific mitigationmeasures.8.November 2012Public vote on seawall funding measure. Could include limited waterfront early infrastructure.9.Fall 2012Secure WSDOT agreement(s) on state funding for design and construction ofroadway. Funding for roadway design work must be secured in 2012.10.Fall 2012Include funding for several “early win” projects in the City’s 2013‐2014budget. Potential improvements to east‐west connections; Programming and activation of existing public spaces to increase thecommunity’s use of and engagement with the waterfront; Maintains momentum for waterfront design and outreach.11.Fall 2012Update City’s Shoreline Master Program. Include provisions for transfer of over‐water coverage.12.2013Update City land use codes and design regulations for the waterfront corridor. Identify regulatory changes to encourage and support new privateinvestment in street‐level and other uses, including restaurants, housing,outdoor cafes, live music venues, retail and office space; Develop proactive strategy for 24/7 mixed use along the waterfront.13.2013 – 2014Develop plan to secure significant private and corporate philanthropicfunding. “Friends of Seattle Waterfront” group to lead effort, with City support.Central Waterfront CommitteeStrategic PlanJuly 2012Page 11

14.2013 – 2014Implement several “early win” projects and initiatives. Potential improvements to east‐west street connections, increasingaccess to waterfront businesses during and after construction; Programming and activation of existing public spaces to increase thecommunity’s use of and engagement with the waterfront.15.2013 – 2016Develop plan to secure adequate annual operating funds to maintain, operateand program waterfront after it is built. Sources may include: Baseline public funding from City; New public revenue; Earned income; Philanthropy.16.2013/14 – 2016Seawall Project Phase 1 construction. Start