Social Media Marketing - Tutorialspoint

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Social Media MarketingAbout the TutorialSocial Media Marketing is the activity of driving website traffic through social media sites.This is a brief tutorial that explains how you can use popular social media platforms suchas Facebook, Twitter, LinkedIn, and Google to promote your business and create greaterawareness about the products and services you offer.AudienceThis tutorial is primarily going to help all those readers who are into advertising andspecifically those who aspire to make a career in Digital Marketing.PrerequisitesBefore proceeding with this tutorial, you should have a good understanding of thefundamental concepts of marketing, advertising, and analyzing products and audience.Disclaimer & Copyright Copyright 2018 by Tutorials Point (I) Pvt. Ltd.All the content and graphics published in this e-book are the property of Tutorials Point (I)Pvt. Ltd. The user of this e-book is prohibited to reuse, retain, copy, distribute, or republishany contents or a part of contents of this e-book in any manner without written consentof the publisher. We strive to update the contents of our website and tutorials as timelyand as precisely as possible, however, the contents may contain inaccuracies or errors.Tutorials Point (I) Pvt. Ltd. provides no guarantee regarding the accuracy, timeliness, orcompleteness of our website or its contents including this tutorial. If you discover anyerrors on our website or in this tutorial, please notify us at [email protected]

Social Media MarketingTable of ContentsAbout the Tutorial . iAudience . iPrerequisites . iDisclaimer & Copyright. iTable of Contents . ii1.SOCIAL MEDIA MARKETING – INTRODUCTION . 1What is Social Media? . 1History of Social Media Marketing . 1Importance of Social Media . 2SMO Strategy for Business . 2SMO – Key Concepts . 3Business Profile Creation . 3Brand Awareness . 3Social Engagement . 4Viral Marketing . 52.FACEBOOK MARKETING . 6History of Facebook . 6What is Facebook Marketing? . 6How to Create a Fan Page? . 6Facebook Profiles . 7Facebook Places . 7Facebook Groups . 7Facebook Community. 7Grow Your Business with Facebook . 8ii

Social Media MarketingLatest Facebook Trends . 8What are Adverts? . 9How to Create a Campaign? . 9Facebook – Do's and Don'ts . 9Increase Facebook Likes for a Fan Page . 10What are Facebook Apps? . 103.TWITTER . 12History of Twitter . 12What is Twitter Marketing? . 12Create a Twitter Account for Your Business . 13How to Increase Followers on Twitter? . 14What is Hash Tag? . 14Sponsored Tweets and Hash Tags . 15Twitter Account Promotion . 15Twitter API . 16Twitter Automation Tools . 174.LINKEDIN . 18History of LinkedIn . 18LinkedIn Marketing . 19Premium Account. 20Connect with Your Customers . 21Promote Your Business on LinkedIn . 21Create an Ad Campaign . 21Grow Your Business through LinkedIn Marketing. 225.GOOGLE . 23Advantages of Google . 23iii

Social Media MarketingCreating a Business Page on Google . 23Page Customization . 25 1 & Sharing . 25Integrate Google Business Page on Your Blog or Website . 25Increase Followers on Google . 26Promote Your Business on Google . 26Google Tools . 276.PINTEREST . 29What is Pinterest? . 29History of Pinterest . 29Pinterest – Interesting Facts . 30How it Works? . 30Pinterest as a Marketing Tool. 30Pinterest as a Perfect Media Strategy . 31Promoting Business through Pinterest . 31Setting up your Business Account . 32Pinterest vs. Other Social Platforms . 327.VIDEO MARKETING . 33History of Video Marketing . 33YouTube . 34Vimeo. 35Dailymotion . 35Ranking Factors of a Video . 36Increase Subscribers and Views . 36Increase Video Views . 37Advantages of Video Ads . 37iv

Social Media MarketingPromote Your Video Ads . 378.SOCIAL BOOKMARKING . 39Benefits of Being a Registered User on a Bookmarking Site . 40Advantages of Social Bookmarking . 409.IMAGE OPTIMIZATION . 42Image Marketing . 42Choose Relevant Images . 43Creative Images . 43Buy Images . 4410. BLOG .