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Small Business2019 EDITIONresource guideGrowYourBUSINESSin Alaska1


CONTENTSAlaska 2019Local BusinessAssistance8National Success StoryRebecca Fyffe launched LandmarkPest Management with the helpof the SBA-supported Women’sBusiness Development Center.11 Local SBA ResourcePartners13Your Advocates14How to Start a Business1910 Steps to start yourBusiness20Local Success StoryLori and Bob Brewer, long-timeespresso connoisseurs, haveowned Caffé D’arte Alaska for25 years. When it came time forthem to update to new digitalmarketing platforms, they lookedto the SBA.22Write Your Business Plan25Programs for VeteransFundingPrograms28National Success StoryWith the help of a 7(a) businessacquisition loan of 1.1 million,Mark Moralez and John Briggspurchased Printing Palace inSanta Monica becoming smallbusiness owners.31Need Financing?32Local SBA Lenders33Assistance with Exporting34Investment Capital35 Federal Research& Development36National Success StoryForest Lake Drapery andUpholstery Fabric Center inColumbia, South Carolina,rebounds thanks to an SBAdisaster assistance loan.38National Success StoryThree Brothers Bakery weatherstwo hurricanes with the help of theSBA’s disaster assistance program.40SBA Disaster Loans26Programs forEntrepreneurs27Cybersecurity Essentialsfor Small Businesses41 How to Prepare YourBusiness for anEmergency42Surety BondsContractingON THE COVER Lori Brewer, courtesy44National Success StoryEvans Capacitor Co. of RhodeIsland, a leading manufacturer ofhigh-energy density capacitors,gains contracting success withSBA assistanced.48SBA Contracting Programs50Woman-Owned SmallBusiness certificationof Caffé D’arte Alaska & Alaska Coffee &Restaurant Equipment3

THE U.S. SMALL BUSINESS ADMINISTRATIONA MESSAGE FROM THE ADMINISTRATORThis year the U.S. Small Business Administrationmarks its 65th year helping small businesses start,grow and succeed. The Agency remains committedto its core missions: advocating for entrepreneursand helping them access capital, government contracts,counseling and disaster assistance. As Administrator of theSBA, I am honored to serve as a member of President Trump’scabinet and represent the interests of America’s 30 millionsmall businesses.Small businesses truly are the engines of our economy—and our communities. Over half of the U.S. workforce eitherowns or works for a small business, and small businessescreate two out of every three net new jobs in the privatesector. Small businesses may not put their names on stadiumsand skyscrapers, but they likely put them on the uniforms oftheir local Little League and bowling teams. They are the delisand salons and retailers and manufacturers that make eachcommunity special. Across our great country, neighborhoodsand families depend on the success of small business.Since taking leadership of the SBA in February 2017, I havehad the privilege of meeting with entrepreneurs all over thecountry. My goal is to visit small businesses in every one of theSBA’s 68 districts. So many of them tell me they simply wouldnot exist without the help of the SBA—from the guaranteedloans that provided the capital they needed to realize theirdreams of owning a small business, to the advice they gotfrom our district offices and resource partners, to the disasteraid they received when it seemed all hope had been lost.Throughout this issue of our resource guide, you will readstories of successful entrepreneurs who received assistancefrom the SBA. These successes are the motivation for the workwe do.As SBA Administrator, I am proud to lead a team ofprofessionals dedicated to helping entrepreneurs turn theirvisions into viable businesses. All of us share the joy ofwatching an entrepreneur go from having a simple idea anda business plan to living the American Dream—and oftenbecoming an employer that empowers the dreams of others.It’s clear that the strength of America’s communities is oftendetermined by the economic opportunities available to itscitizens. Small businesses invigorate neighborhoods andcities, making them vibrant places to live, work and raisea family. And we at the SBA are working to ensure small4businesses have the tools and resources they need to makethat happen at every stage, whether they are launching,expanding or getting through a tough time.Of course, we can’t do it alone. We are honored to havethe expertise of our resource partners, including SmallBusiness Development Centers, Women’s Business Centers,Veterans Business Outreach Centers and SCORE chapters incommunities nationwide.As the President noted at an event he hosted at the WhiteHouse with more than a hundred entrepreneurs from allover the country, “America is on the verge of a golden age forsmall business.” The SBA is working to continue to revitalizea spirit of entrepreneurship in America and help America’ssmall businesses compete in a global economy. Entrepreneursfind that owning a business is one of the most effective waysto secure a financial future for themselves, provide for theirfamilies, exercise their commitments to their communities,and drive our country’s economic growth. I encourage allentrepreneurs to leverage the opportunities detailed in thisresource guide to propel their businesses forward.Regards,Linda McMahonSBA Administrator

Smallbusinessespower oureconomy.The SBApowerssmallbusinesses.Whether you dream of transforming yourbusiness idea into a thriving company, growingyour customer base, or expanding into newmarkets or locations, the SBA is here for you.We offer programs, expertise, and access tocapital that will empower you to take yoursmall business to the next level of success.Stop by your local SBA office or visit SBA.govto learn how you can move your businessforward with confidence.5

published byNew South Media, Inc.304.413.0104 newsouthmediainc.comPUBLISHERNikki Bowman, [email protected] EDITORSZack Harold, [email protected] Kasey, [email protected] Richard, [email protected] MANAGERHolly Leleux-Thubron, [email protected] SALES DIRECTORHeather Mills, [email protected] SALESSandy Burky, Kelley McGinnis, Bryson [email protected]: New South Media, Inc. Reproduction in part or whole isstrictly prohibited without the express written permission of thepublisher. NEW SOUTH MEDIA , INC.ALL RIGHTS RESERVEDThe U.S. Small Business Administration’s Office of Marketing & CustomerService directs the publication of the Small Business Resource Guideunder SBA Contract #SBAHQ–17–C–0018. SBA publication Spring 2018National edition #mcs-0087.WRITER/EDITORBecky Bosshart(202) [email protected] OF MARKETINGPaula Panissidi [email protected] AFFAIRS SPECIALISTKelley [email protected] SBA’s participation in this publication is not an endorsement of theviews, opinions, products or services of the contractor or any advertiseror other participant appearing here. All SBA programs and services areextended to the public on a nondiscriminatory basis. Printed in theUnited States of America. While every reasonable effort has been madeto ensure that the information contained here is accurate as of the dateof publication, the information is subject to change without notice. Thecontractor that publishes this guide, the federal government, or agentsthereof shall not be held liable for any damages arising from the use of orreliance on the information contained in this publication.6

SBA Alaska District Office420 L St., suite 300Anchorage, AK 99501(907) 271-4022 or (800) 755-7034Fax (907) [email protected](a) mailbox: [email protected]/akFairbanks Office2175 University Ave. South, suite 201AFairbanks, AK 99709(907) 474-4878Fax (907) 474-4879SBA — Effective & EfficientWelcome to the 2019 edition of the SBA Alaska District Office Small Business ResourceGuide. Whether you are an experienced owner of a successful business, a oneperson home-based entrepreneur, or just thinking of starting your business, thisguide provides a wealth of useful tools and references to help you get off to a great start.The words "effective & efficient" come from SBA Administrator Linda McMahon. Shecame to the agency as the owner of a successful business, and she’s had the enthusiasmto reform and re-energize the SBA into an agency focused on professional excellence. TheSBA’s mission is to help small businesses start, grow, expand, and recover after a disaster.The Alaska SBA District Office is here to offer support as you turn an idea into reality,taking your company toward fulfillment of your vision. Your achievement directly affectsyour employees, your community, and ultimately the Alaskan economy.Last year, the SBA made a difference to thousands of businesses by providing accessto capital, business assistance, and contracting support so small businesses can be setup for success in the public marketplace. Our partnerships with local lenders helpedsmall businesses to secure nearly 62 million in funding to expand their businesses,providing working capital and necessary equipment and fixtures.SCORE mentors and Small Business Development Center advisers met with morethan 2,500 entrepreneurs and business owners to help with the development ofbusiness, marketing, and succession plans.Government agencies set aside contracts for small businesses in record numbers,supporting the smooth operation of the federal government and helping local businessesto grow and employ more Alaskans. We have the perfect climate for governmentcontracting in our state. Alaskan small businesses can compete for Department ofDefense contracts on our many military bases and installations. The Department of theInterior provides opportunities for land and water resource management. Our first peopleare supported through the Bureau of Indian Affairs and Indian Health Services. Last year 1.6 billion in government contracts were awarded to Alaskan businesses that employAlaskans, bringing revenue to their communities.We at the SBA are proud to work foran agency that supports small businesssuccess. We invite you to use this guide asa tool for exploring a new business idea,creating the business of your dreams,and building a stronger economy throughsmall business ownership.Thank you for your support of the SBA.Sincerely,Nancy PorzioDistrict DirectorSBA Alaska District OfficeDistrict DirectorNancy Porzio(907) [email protected] District DirectorMarichu Relativo(907) [email protected] Senior Area ManagerScott Swingle(907) [email protected] Business Opportunity SpecialistChristie VandenDries(907) [email protected] Opportunity SpecialistsClark BihagVeterans Representative(907) [email protected] Zachry(907) [email protected] Sheldon(907) [email protected] Roberts(908) [email protected] Relations SpecialistNelida Irvine(907) [email protected] Development SpecialistKimberlee Hayward(907) [email protected]

LOCAL BUSINESSASSISTANCEBittenby theBusinessBugHow SBA-backed loans helpedone woman turn a flagging pestcontrol business into anever-expanding enterprise.LANDMARK PEST MANAGEMENTwritten by Zack Harold8

LANDMARK PEST MANAGEMENTLANDMARK PEST MANAGEMENTRebecca Fyffe first worked at ABC HumaneWildlife Control & Prevention Inc., a pestcontrol business in suburban Chicago,Illinois, for a college summer job. Shewas on a different career path when shegot a call from her old employer. The president of ABCneeded to take a medical sabbatical, and the companywanted Fyffe to take over in his absence. Fyffe hadstudied public policy, pre-law, and epidemiology inaddition to university-level research on pesticides. Notcontent with just keeping the seat warm, Fyffe beganmaking improvements to the company’s operationsduring her year at the helm. “Because of that I wasmade CEO,” she says. That was in 2001. Fyffe was just25 years old, the youngest pest control company CEO inthe nation and one of only a few women in a businessdominated by men.She continued to look for ways to grow the company.At the time, ABC focused its efforts solely on nuisancewildlife control. Fyffe saw a lucrative opportunity inurban bird management. She had long been concernedabout pigeons. Growing up, one of her young cousinscontracted encephalitis from pigeon droppings, whichled to epilepsy, blindness, and eventually death. Fyffestudied the birds and how to mitigate their threat,which brought her to the conclusion that improvementscould be made in urban pigeon control. She found moreeffective solutions were needed to make the mitigationmaterial more durable for city use. Fyffe knew she coulddo better, but to get the new venture off the ground,ABC needed to borrow money to invest in training,equipment, and insurance. The company was hesitant totake on the financial risk, so Fyffe offered an alternativesolution: allow her to launch a new company that wouldspecialize in pigeon management. She would run thatcompany in addition to her duties at ABC.She launched Landmark Pest Management in 2010with four employees. Fyffe still needed to borrow money,which would be more difficult now that she didn’t havean established business standing behind her. Thanksto workshops hosted by the SBA-supported Women’sBusiness Development Center, Fyffe applied for an SBAbacked 7(a) loan through Chase Bank. A conventionalloan would have allowed her to mortgage the warehousefacility she needed, but nothing more.“We would have maxed out our ability to borrow," Fyffesays. "That would not have worked for our business.”Because of SBA backing, Chase was willing to offer Fyffe alarger line of credit, which allowed her to get the warehouseas well as the uniforms, tools, and materials she needed.“We couldn’t have done it without the SBA,” she says.Landmark estab