02 Adopt-A-Highway Signs

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Chapter 2.Adopt-A-Highway SignsCHAPTER CONTENTSPurpose of Signs . 2-3What Can Be Displayed on Recognition Panels? . 2-3Cost of Signs . 2-3Section 1: Recognition Panel DesignRecognition Panel Styles . 2-4General Panel Design Rules . 2-5 Reflective White Background and Margins . 2-5 Safety Concerns . 2-5 Recognition Panel Image Guide (Illustration) . 2-6Lettering Requirements . 2-7 Font, Case, Size, and Color of Adopter’s Name . 2-7Logo Requirements . 2-9 Logo Size and Color . 2-9Panel Rules for Businesses . 2-10 New Business Name and Logo Verification Requirements . 2-10 Additional Logo Restrictions . 2-11 Business Names That Include Products or Services . 2-12 Brokers, Agents, and Automobile Dealerships . 2-13 Businesses Named After Individuals . 2-13 Displaying Logos of Multiple Franchises. 2-13 Addition of a Community Name or Street Name . 2-14Panel Rules for Web-Based Entities . 2-14Panel Rules for Telephone Businesses . 2-15Panel Rules for Clubs, Committees, and Organizations . 2-15 New Logo Verification Requirements for Clubs, Committeesand Organizations . 2-15 Additional Logo Restrictions . 2-16Adopt-A-Highway Program Guidelines and Coordinators HandbookAdopt-A-Highway Signs March 20082-1

Special Restrictions for Political Entities . 2-16 Addition of a Community Name or Organization Number . 2-16Panel Rules for Individuals . 2-17Panel Rules for Groups of Individuals . 2-17Panel Rules for Shared Adoptions . 2-18Panel Rules for Memorials . 2-18When in Doubt About a Panel’s Acceptability . 2-18Section 2: Sign and Panel MaintenanceDescription of Signs . 2-19Ordering Sign Components . 2-19Determining Size and Location of Signs . 2-19Installation of Signs and Panels . 2-20 Installation of Panels That Were Not Approved . 2-21Maintenance of Existing Signs . 2-21 Signs at Sites Under Construction . 2-21 Repeated Vandalism . 2-22 Signs at Available Adoption Sites . 2-22Maintenance of Existing Recognition Panels . 2-22 Previously Approved Panels Which Are No Longer Compliant . 2-23 Changing a Panel at Permit Renewal . 2-23 Changing a Panel During a Permit Period Provision for New Logos . 2-23 Damaged or Stolen Panels . 2-23Handouts and Additional InformationRecognition Panel Installation by AAH Contractors . 2-24Recognition Panel Design Guidelines . 2-25Adopt-A-Highway Sign Components . 2-27Adopt-A-Highway Program Guidelines and Coordinators HandbookAdopt-A-Highway Signs March 20082-2

PURPOSE OF SIGNSCaltrans recognizes donations made through the Adopt-A-HighwayProgram with Adopt-A-Highway courtesy signs. Courtesy signs alsoalert motorists and the California Highway Patrol that workers maybe present on the roadside. And, courtesy signs are the primary meansof informing the public about the existence of the Adopt-A-HighwayProgram.The Adopt-A-Highway Program and its courtesy signs are not a forum for advertisement or public discourse. Although there is advertising value inherent in the signs, they are not an advertising medium.Their purpose is to recognize who is providing the adoption service,not what services they provide, what products they sell, or wherethey are located. In all circumstances, the content of recognition panelsis solely determined by Caltrans.The Adopt-AHighway Programand its courtesysigns are not aforum foradvertisement orpublic discourse.WHAT CAN BE DISPLAYED ON RECOGNITION PANELS?The name of the business, organization, or individual entered on theAdopt-A-Highway Program Application will be displayed on the recognition panel portion of the sign. As explained in this chapter, additional elements may be added under the following circumstances: More than one applicant will be sharing the adoption. A business or organization wishes to display their logo. More than one same-named business or organization exists. The adoption work is being performed as a memorial. A parent company wishes to display the name of a subsidiary.COST OF SIGNSAdopt-A-Highway courtesy signs will be provided, installed, andmaintained by Caltrans for each adoption at no cost to the adopter.Recognition panel “overlays” are attached to the courtesy signs whena site has been adopted. Depending on the recognition panel stylechosen, adopters may incur some cost for their recognition panel(s).Adopt-A-Highway Program Guidelines and Coordinators HandbookAdopt-A-Highway Signs March 20082-3

Section 1: Recognition Panel DesignRECOGNITION PANEL STYLESThere are three styles of recognition panels: standard, standard withlogo, and custom. A work sheet for designing custom panels is available to prospective adopters on the AAH Internet site. A copy of thework sheet is located at the end of this chapter.Standard Panel (Name Only)Caltrans will provide standard recognitionpanels at no cost to the adopter. Standardpanels display the group’s name in black,standard highway font.A work sheet fordesigning custompanels isavailable toprospectiveadopters on theAAH Internet site.Pete's Famous FranksStandard Recognition Panel with LogoLogos for organizations or businesses canPete's Famous Franksbe added to a standard panel. (Logos are notpermitted for individuals.) Logos must haveadhesive backing and be provided by the adopter at their own cost.There is no fee charged for placing a logo onto a panel.Design Proof Required: Adopters who wish to adda logo to a standard panel, must submit a scaled(reduced proportionally) and colored proof of thelogo to the District AAH Coordinator for approval.25"12"Custom Recognition PanelsIf all panel elements are provided by the adopter, the panel is considered to be a “custom” panel. Panel elements must have adhesive backing and be provided by the adopter at their own cost. Elements canbe provided to Caltrans for application onto a blank panel, or, a completed panel can be supplied. Caltrans will provide blank recognitionpanels at no cost to participants who choose the latter option. Thereis no fee charged for placing panel elements onto a panel or for installation of a completed panel.Adopt-A-Highway Program Guidelines and Coordinators HandbookAdopt-A-Highway Signs March 20082-4

Custom panels for individuals must onlydisplay a name. Custom panels for organizations or businesses can display a name, alogo, or both. Words in a logo may not becombined with part of a name to create thefull name.Words in a logomay not becombined withpart of a name tocreate the fullname.Famous FranksNot AcceptablePete's Famous FranksPete's Famous FranksAcceptableName-Only PanelAcceptableLogo-Only PanelAcceptableName and Logo PanelDesign Proof Required: Individuals, organizations, and businesses must submit a scaled (reduced proportionally)and colored proof of the entire panel’sdesign to the District AAH Coordinator for approval.45"21"Pete's Famous Franks3"GENERAL PANEL DESIGN RULESReflective White Background and MarginsThe graphic on the next page helps to illustrate the following rules: At least 50% of a recognition panel shall have a reflective whitebackground. White lettering, even if cut out (and therefore reflective), may not be counted as part of the background. White margins along all four sides of a small panel must be a minimum of 1 inch. White margins along all four sides of a large panelmust be a minimum of 2 inches.White lettering,even if cut out(and thereforereflective), maynot be countedas part of thebackground.Safety ConcernsPanels must not distract drivers, therefore: The use of red, orange, or yellow (or any combination thereof) forlogos and lettering shall not exceed 30% of the entire panel area.Adopt-A-Highway Program Guidelines and Coordinators HandbookAdopt-A-Highway Signs March 20082-5

RECOGNITION PANEL IMAGE GUIDELarge Panel45" x 21" (945 sq. in.)2" margins are required.Image area within the margins is 41" x 17"ABCD30%50%A maximum of 50% solid color(472.5 sq. in.) is permitted of whichno more than 30% (283.5 sq. in.)can be red, yellow, orange, or anycombination thereof.Minimum Letter Height is 3"Example: A solid-colored, rectangular logo that covers 472.5 sq. in.would be approximately 13" x 36.5" and have margins thatare 4" on the top and bottom and 4.25" on the right and left sides.Small Panel30" x 15" (450 sq. in.)1" margin is requiredImage area within the margins is 28" x 13"ABCD30%50%A maximum of 50% solid color (225 sq. in.) is permittedof which no more than 30% (135 sq. in.) can be red,yellow, orange, or any combination thereof.Minimum Letter Height is 2"Example: A solid-colored, rectangular logo that covers 225 sq. in.would be approximately 9" x 25" and have margins thatare 3" on the top and bottom and 2.5" on the right and left sides.Adopt-A-Highway Signs March 20082-6

Safety Concerns, Continued Fluorescent, neon, reflective, or ‘dayglow’ colors are prohibited.However, use of transparent ink (ink that allows the reflective whitepanel to show through the image) is permissible. Messages, lights, symbols, and trademarks that resemble any official traffic control device are prohibited. Light-emitting diodes, luminous tubing, fiber optics, luminescentpanels or flashing, moving, or animated features are prohibited.Legibility and SafetyPanels that are difficult to read may distract drivers, even if the content and color are otherwise acceptable. District AAH Coordinatorsshould use caution when approving such panels. Reducing the proposed recognition panel design to 1/2” in height will help to determine whether or not the logo and lettering will be legible to passingmotorists. The examples below demonstrate that light-colored or lightweight lettering will be more difficult to read than a standard panel.Cookie FactoryCookie FactoryCookie FactoryLETTERING REQUIREMENTSFont, Case, Size, and Color of Adopter’s NameUnless part of a logo, lettering for adopter’s names must be displayedin the same case, a single size, and a single color.Font: All lettering must be Standard Highway Signs alphabet seriesor similar sans-serif* font (i.e. Arial, Helvetica, etc.).Bill BaldwinBILL BALDWINBill BaldwinAcceptableStandard Highway FontUpper and Lower CaseAcceptableStandard Highway FontAll CapitalsNot AcceptableIs Not Standard Highway FontUnless part of alogo, lettering foradopter’s namesmust be displayedin the same case,a single size, anda single color.*Serifs are the short lines that stem from the upper and lower ends of the strokesof a letter. The words in this footnote are printed in a serif font. Sans-serif meansno serifs.Adopt-A-Highway Program Guidelines and Coordinators HandbookAdopt-A-Highway Signs March 20082-7

Case: All capital letters may be used. Initial capitals and lower caseletters may be used. Combining large and small capitals or displaying some words in all capitals and some in upper and lower case isnot permitted.TACO TIMETACO TimeNot AcceptableIs Large and Small CapitalsNot AcceptableBusiness Name is Not All Same CaseSize: Lettering on the small panel must be a minimum of 2 incheshigh. Lettering on the large panel must be a minimum of 3 incheshigh. If the lettering is upper and lower case, the capital letter(s) mustmeet the minimum height. There is no maximum lettering size, however, lettering must not enter the white margin area. Adopter namesmust be a single size. Words in names may be stacked.BURGER HEAVENBurger HeavenNot AcceptableDoes Not Allow 2" MarginAcceptableCapital Letters are 3"(Larger Lettering is Recommended)3"There is nomaximum letteringsize, however,lettering must notenter the whitemargin e is Single Style and Single SizeStacking is PermissibleNot AcceptableName is Mixed SizeHEAVENColor: Adopter names must be a single color.BILLBALDWINBILLBALDWINBill BaldwinAcceptableName is Singl